James is an advanced level 4 instructor and remedial sports massage therapist and since 2002 has built a successful multi-faceted Health and Fitness consultancy. Having successfully completed 3 Ironman triathlon events including the worlds toughest, he believes being a fitness professional means continuing to strive for the best you can achieve in order to gain respect from your clients. As a former serving Royal Marine, he expects the highest standards from his team in order to deliver a high-quality professional service and maintain being the lead fitness and well-being provider in the Eden Valley as well as Cumbria. The England's Business Awards recognised James Pittam Health & Fitness for not only 'Best Fitness Business In Northern England' but also 'Best Overall Business In Northern England'.